being a legacy brand, each parachute advansed campaign in steeped in qualitative and quantitative research. after months of iterations, we landed with the core discovery: there's no dearth of hairfall advice offline and online, but there are only few that are actively considered by hairfall sufferers. 

 

if you've experienced hairfall, you never take just any hack, just any product, or yet another advice on face value. you'll only trust those who have been on a similar journey and have managed to come out on the other side. only what has been recommended by real sufferers make the cut.