Ultraviolette -
The Fastest Indian
once dubbed the fastest indian, the bajaj pulsar 220F was the epitome of Indian motorcycling. the very brand/people that India's hottest electric motorbike, ultraviolette F99, wanted to dethrone. so the brand went on full offence, with a simple self-congratulatory billboard. and then backed it up by setting the record straight on a drag race.
it started simple and provocative.
nothing more, nothing less.
and in case you missed the billboard, we reached you on socials. with athletes fastest in their fields reacting to the 'fastest indian' claim.
Fast bowler, Umran Malik
Fast Indian to complete 1km sprint in cycling, Ronaldo Laitoniam Singh
Pro shooter and Asian Games Winner, Saurabh Chaudhary
and then the historic win.
records = broken.
so ofc we had to document it all
and the best feeling ever?
seeing my name scroll up on the big screen (a first).
